Wednesday, August 7, 2013

Facebook Will Now Punish You For Being Boring.

CEO  of Facebook, Mark Zuckerberg
Facebook's change to its news feed will be scrutinized closely and anxiously by advertisers,especially those who have brand pages with thousands or millions of followers.
The new change effectively puts an extra blockage in front of boring content by placing content that has been proven to be more interesting on top of it.
This going to hurt brands and people whose Facebook pages are boring,and frankly that's a lot of brands.
When brands have hundreds of thousands of followers.
Facebook has previously been forced to deny that it rigs its news feed "Edgerank" algorithm to restrict the reach of advertisers.
In fact, only about 15% of followers will see any given post on Facebook page. If advertisers want guaranteed exposure beyond that, they must either create super-interesting content that will naturally go viral or they must pay to promote posts Or run ads.
The new change to News Feed will re-up older stories to the top of any users news feed as long as those stories have gotten a lot of engagement from the users' friends. The intent is to surface stories that are probably interesting to you even if you missed them the first time around. Facebook said the new system wil reward interesting advertisers with more likes:
In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages.
But for every winner, there must be a loser.
Every time a "hot" story is re-surfaced in your news feed, a colder one will be pushed lower down in your feed. Posts from boring brands (and friends) will likely get seen less.
So Facebook has essentially made the incentives for advertisers more extreme than they were before:
  1. Be more interesting.
  2. Or pay us.

Tuesday, August 6, 2013

Smartwatches

Though Samsung has not said anything officially about its smart watch, it has filed a trademark for an accessory under the name 'Galaxy Gear,' which is now speculated to be a smart watch. The trademark has been spotted on the website of USPTO (United States Patent and Trade Office). Samsung's smart watch is also expected to come with newer functionality like a miniature IR remote control
 
Sony's much awaited SmartWatch will finally be launched in India by the end of June. Priced at Rs 6299, the SmartWatch is designed for savvy, on-the-go multi-taskers who want more than just the time attached to their wrist.
 

Sunday, July 14, 2013

IOS History

The launch of iOS 6 in September 2012 was controversial due to licensing conflicts that resulted in Google Maps application being replaced with Apple's own mapping software. Upon launch, users who had upgraded reported several errors regarding the service's accuracy and completeness, leading to CEO Tim Cook to apologize for the errors and suggest iOS 6 users use other mapping applications available in the App Store. Consequently, on October 29, 2012, Scott Forstal was dismissed as Senior Vice President (SVP) of iOS and his responsibilities divided among Jony Ive, who became the company-wide SVP for Human Interface, Craig Federighi, whose role as SVP for Mac Software Engineering was expanded to include iOS, Eddy Cue, who gained leadership for Maps and Siri under his duties as SVP for Internet Software and Services, and Bob Mansfield, who returned from his recent retirement to become SVP for Technologies.Forstall's departure was attributed to his refusal to sign a letter admitting to responsibility for errors in the Maps service.
Ive is considered to be a proponent of flat design compared to Forstall and former CEO Steve Jobs, who supported skeuomorphic design.In September 2012, Fast Company published a feature on the skeuomorphism controversy within Apple, citing designer complaints over the faux-leather in iCal—designed to imitate seating in Jobs' personal airliner—and Jobs' support of casino-like elements within Game Center in iOS 4.1. Almost immediately after Ive's appointment, speculation started that Ive would seek to remove skeuomorphic elements within the operating system.
iOS 7 Beta 1 was announced and released at WWDC, on June 10, 2013,with iOS 7 Beta 2 being released on June 24, 2013. On July 8, 2013, iOS 7 beta 3 was released to developers.

IOS 7

iOS 7 is an upcoming mobile operating system designed by Apple Inc. as the successor to iOS 6. It was announced at the company's 2013 Worldwide Developers Conference on June 10, and is scheduled for release later in 2013. It includes a redesigned user interface and a number of improvements to the operating system's functionality. The design of iOS 7's new elements was led by Jonathan "Jony" Ive, Apple's Senior Vice President of Industrial Design, for just 8 months.

Features

iOS 7 was unveiled during the opening keynote of Apple's WWDC on June 10, 2013. Billed as the "biggest change to iOS since the introduction of the iPhone", the most notable change is a complete overhaul of the user interface.In a promotional video shown during the keynote, Ive described the update as "bringing order to complexity", highlighting features such as refined typography, new icons, translucency, layering, physics, and gyroscope-driven parallaxing as some of the major changes to the design.The design of both iOS 7 and OS X Mavericks (version 10.9) noticeably depart from skeuomorphic elements such as green felt in Game Center, wood in Newsstand, and leather in Calendar, in favor of flatter graphic design. The UI itself is not flat, but rather a multi-plane 2.5D zooming user interface. In his segment of the iOS presentation, Federighi emphasized ten major

feature addition and changes:
Control Center
Similar to the Notification Center, Control Center is available by scrolling up from the bottom of the screen and provides access to settings such as Airplane Mode and brightness, media controls, AirPlay and AirDrop, and shortcuts to several apps including a built-in flashlight, compass, calculator, and camera.[13]
Multitasking
 
iOS 7 builds on the limited multitasking introduced in iOS 4 and provides full multitasking for all apps. The multitasking layer also provides for background updating of apps at the same time notifications are pushed to the device, and previews of all running apps.[1][13]
Safari
Safari in iOS 7 integrates the smart search field first used in Safari 6 for OS X and Mavericks' iCloud implementation of iCloud Keychain. Other changes include infinite tabs, parental controls, and improvements to Twitter sharing and Reading List.[1][13]
AirDrop
iOS 7 integrates Apple's ad-hoc WiFi sharing feature AirDrop for the iPhone 5, iPod Touch (5th generation), iPad (4th generation), and iPad Mini.[1][13][14]
 
Camera
The new camera interface allows swiping between four different modes (video, photo, square photo, and panoramic photo) and offers live photo filter previewing.[1][13]
 
Trusted Devices
New to iOS brings trusted devices, which the user is alerted with a warning screen when connecting their iOS device to their Mac/PC asking them to trust the currently connected computer.
 
Photos
 
Photos in iOS 7 uses the EXIF data in each photo to sort photos by date and location, to the year level, and also supports sharing video through iCloud Photo Stream.[1][13]
 
Siri
Siri features a redesign to match the rest of the system, new male and female voices, greater control over system settings, and Twitter, Wikipedia, Bing, and Photos integration.[1][13]
 
IOS in the Car
iOS in the Car, due for release in 2014, uses Siri integration in selected car models to offer eyes-free and hands-free satellite navigation, telephony, music and iMessage integration through the car's screen.[1][13]
 
App Store
The App Store provides more search options by age range and location-aware sharing and also adds automatic app updating.
 
Music and iTunes Radio
Along with user interface changes, the Music app also integrates Apple's iTunes Radio service, to initially launch in the United States in late 2013. Launch in United Kingdom and Europe will follow.[

Wednesday, July 10, 2013

Android

Android is a Linux-based operating system designed primarily for touchscreen mobile devices such as smartphones and tablet computers. Initially developed by Android, Inc., which Google backed financially and later bought in 2005, Android was unveiled in 2007 along with the founding of the Open Handset Alliance: a consortium of hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices. The first Android-powered phone was sold in October 2008.

Android is open source and Google releases the code under the Apache License. This open source code and permissive licensing allows the software to be freely modified and distributed by device manufacturers, wireless carriers and enthusiast developers. Additionally, Android has a large community of developers writing applications ("apps") that extend the functionality of devices, written primarily in a customized version of the Java programming language. In October 2012, there were approximately 700,000 apps available for Android, and the estimated number of applications downloaded from Google Play, Android's primary app store, was 25 billion.
These factors have contributed towards making Android the world's most widely used smartphone platform, overtaking Symbian in the fourth quarter of 2010

Tuesday, July 9, 2013

Microsoft Office For Iphone

The wait is over for the iPhone version of Microsoft's Office software.

With the free app, users can quickly and easily edit, save and share documents on the go. But there's a catch: You have to be an Office 365 subscriber to use it. And the mobile version is so bare bones, it may not do much to attract new subscribers.

The new iPhone app, which made its debut on Friday, will make a lot of people happy. Many Office users have been clamoring for a mobile version for some time. And while companies such as Google and Apple make comparable versions of the software, you sometimes lose formatting and other details when working with Office files on those programs. Microsoft promises to keep more of those properties intact with the new app.

But the new app can be used only by people with an Office 365 subscription, which costs $100 a year or $10 a month. The subscription normally lets you run popular programs such as Word, Excel and PowerPoint on up to five Mac and Windows computers. Now, you can use those three programs on up to five iPhones as well.